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A strong
communication plan is essential to the success of new business
initiatives including projects, product launches,
organizational changes, new policies and practices, and
maintaining department visibility and value.
This
Communication Plan database helps you:
- Define communication
audiences
- Determine the appropriate
communication channels and media
- Select a mix of media such
as electronic newsletters, web pages, face-to-face
presentations, group meetings, road shows, internal TV
broadcasts, bulletin boards, and town hall meetings.
- Assign and manager
communication roles and responsibilities
- Prepare an activity plan
to reach each target audience
- Identify feedback
collection mechanisms, such as voicemail and e-mail
mailboxes
- Define mechanisms and
target measures for evaluating communication effectiveness
- Manage communications
materials using links from the plan to file locations or
websites.
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